Midea real estate Holding Co., Ltd. (Stock Code: 3990. HK), owned by Midea holding company and founder Mr. He Hengjian, is a listed company on the stock exchange of Hong Kong, one of the top 24 listed real estate companies in China, one of the top 100 private enterprises in Guangdong Province, and a leading intelligent real estate manufacturer. It is listed in seven index stocks, including Hang Seng Hong Kong stock connect. Founded in 2004, the company takes "smart life, beautiful life" as the brand concept, relies on deep manufacturing foundation and scientific and technological gene, and creates "5m smart healthy community" and a better way of life through intelligent, industrialized and digital high-quality construction and service.
Midea real estate is deeply engaged in the six core economic zones of the Pearl River Delta, Shanghai Jiangsu, Zhejiang Fujian, the middle reaches of the Yangtze River, the north and the southwest, with 350 projects (data as of June 30, 2021). It has settled in Shanghai, Guangzhou, Tianjin, Chongqing, Chengdu, Zhengzhou, Wuhan and other national central cities, as well as Hangzhou, Nanjing, Changsha, Hefei, Kunming, Shijiazhuang, Nanchang, Guiyang and other provincial capitals. In 2020, the annual contract sales amount of Midea real estate will exceed 126.2 billion yuan, with a year-on-year growth of 24.6%. The growth rate is in the first echelon of the industry.
Midea real estate adheres to the coordinated development of real estate development, big service, industry and commerce. Real estate development involves high-quality residential development, city operation, culture and tourism real estate and other fields. Among them, residential development and service are closely linked with the trend of users' demand for smart and healthy living in the aiot (artificial intelligence internet of things) technology era, and the original "5m smart and healthy community" product strategy is created System, from the five dimensions of "Midea wisdom m-smart, Midea health m-health, Midea quality m-quality, Midea service m-service, Midea life m-life", to create a better life experience for customers; in industry, the company actively builds a technology intelligent human settlement industry chain, and cultivates it into an independent "second runway": the layout of intelligent industrialization and building industrialization, which has built a good foundation Build a closed-loop value chain from R & D and design, production and construction, to management and operation, including the establishment of Smart Life Research Institute and integrated assembly production base, established the advantages of integrated products and services, and won the first "national smart residential standard creation base", continuously providing intelligent and green assembly integrated solutions to third parties.
In the future, Midea real estate will continue to consolidate its foundation, continue to innovate and reform, deepen its industrial empowerment, lead the development of the industry in an intelligent and healthy way, help people live in high quality, and create better value for the society.