Midea Real Estate Holding Limited (Stock Code: 3990.HK)，a subsidiary company of Midea Holding Co., Ltd.one of it’s controlling shareholders is Mr. He Xiangjian, founder of Midea. It is one of the top 26 listed real estate companies in China, one of top 100 private enterprises in Guangdong Province, a leading smart property manufacturer, and was included in the constituent of 7 indexes including Hang Seng Stock Connect Hong Kong index. Founded in 2004, the Group upholds the brand philosophy of “Smart Life, Beautiful Life”, and aims to create a better lifestyle by building “5M Smart Health Community” with intelligent, industrialised, digital and high-quality construction and services, leveraging its profound manufacturing foundation and technological expertise.
Guided by the policy of “intensive development in focused areas and strategy upgrade”, Midea Real Estate has established 278 premium projects in 59 cities in five core economic regions (data as at 31 December 2019), including the Pearl River Delta Economic Region , the Yangtze River Delta Economic Region , the Midstream of Yangtze River Economic Region , North China Region and Southwest Economic Region, with presence in national core cities such as Shanghai, Guangzhou, Wuhan, Tianjin, Zhengzhou, Chongqing, and Chengdu. In 2019, Midea Real Estate recorded contracted sales of over RMB100 billion, elevating its development into a new level.
Sticking to real estate development as its core business, Midea Real Estate has formed a business structure of “one principal and two secondary business lines”, where the main business covers development of boutique residential properties, development and operation of commercial properties, industry and city integration, and property management services. Among them, residential property development and services closely follow the trend of users’ demands for smart and healthy living in the technological era of AIoT (Artificial Intelligence of Things). We create the unique “5M Smart Health Community” strategic product system designed to provide customers with a sophisticated and smart living experience from five dimensions, namely M-Smart, M-Health, M-Quality, M-Service, and M-Life. On the two secondary business lines, the Group has developed intelligent industrialisation and building industrialisation, thereby established a closed loop of the full value chain from research and development, design, production and construction to management, operation and maintenance. It includes the established Smart Life Research Institute and the prefabricated industrial parks, which help establish our advantages in integrated products and services. Midea Real Estate was recognized as the first National Standard Creation Base for Smart Living , and continuously provides smart and green prefabricated integration solutions to third parties.
Looking forward, Midea Real Estate will continue to consolidate its foundation, innovate and reform, strengthen industrial empowerment, and lead the industry development in a smart and healthy manner, so as to provide the national with high-quality residence and create better values for the society.